To apply my extensive marketing knowledge and international experience in a progressive position, leading a team of professionals and developing marketing and business strategies at a multinational organization.
• More than 10 years of practice and proven ability to successfully drive new campaigns and productions; a respected leader of marketing/sales, and production teams.
• Capable of: investigation of new content as well as achieving set commercial goals with result and solution driven view in an international and commercial environment.

Skills
• Corporate Communication
• Creative Team Leadership
• Contracting, Budgeting & Calculation
• Business Development & Product Launch
• Marketing Strategies & Campaigns
• Product Positioning & Branding
• Digital Media incl. Social Media
• Web & Print Content Development

STAGE ENTERTAINMENT TOURING PRODUCTIONS Amsterdam, Nov 2011 - Current
Manager New Business
• Planning, booking and calculation of worldwide arena tours for 3 different shows; examination of new markets, new income streams and revenue development
• Negotiation of international promoter contracts with necessary marketing strategy / budget; targeted minimum income stream €5 million per year
• Planning of all necessary production and marketing activities, coordination of all different departments within own and business partner offices

APASSIONATA GmbH Berlin, Jan 2008 - Oct 2011
Tour Planning Director APASSIONATA (D-A-CH and European Tour)
• Negotiation, contracting and settlement of all promoter and venue contracts (value € 7 million)
• Supervision of first US tour with projected budget of $10 million, overseeing all necessary steps in different company departments
• Responsible for VIP arrangements, negotiation and settlements of food and beverage contracts

EQUIARTE WORLD GmbH & Co.KG Berlin, Jul 2006 - Dec 2007
Head of Marketing
• Direction of marketing strategies and operational activities for international show campaigns incl. budgeting, forecast panning and implementation
• International positioning and branding of APASSIONATA
• Management of Marketing/ Sales & PR team with 6 team members

EQUIARTE WORLD GmbH & Co.KG Berlin, Jul 2005 - Jul 2006
Marketing Manager European Tour
• Implementation of different int. marketing campaigns incl. planning, media negotiations & bookings
• Artwork and program book adaptation for different markets; booking of “local heroes” as PR kick
• Development of CRM strategies and CRM system

EQUIARTE GmbH & Co.KG Berlin, Jun 2004 - Jun 2005
Ticketing and Sales Manager European Tour
• Ticketing preparation (manifests) for all countries/cities incl. settlements and revenue controlling
• Pricing strategy, ticket price calculation and discounting in understanding with marketing activities of ticketing partners
• Negotiation and contracting of ticketing contracts, ticket allocation and allotment management

M. SCHULZ WERBEAGENTUR AG Berlin, Apr 2004 - May 2004
Assistent General Manager
• Acquisition of new customers in financial advertisement fields
• Handling of business correspondence and preparation of PowerPoint presentations

DREAMWALKER GmbH – The Entertainment Company Berlin, Feb 2003 - Dec 2003
Assistant General Manager
• Organization and running of Business & PR events plus documentation
• Website updates via content management system
• Marketing acquisition for new brands and suitable testimonials

BLUE ICE COMMUNICATIONS INC. Vancouver, Mar 2002 - Sep 2002
Internship Marketing and Sales for the Canadian Tourism Industry
• Acquisition and development of a touristic organization and database structure to strengthens the Canadian tourism industry
• Supporting work for graphic department with research for and licensing images

Various positions in restaurants, bars and catering services Berlin, Oct 1992 - Aug 1998
Waitress, Barkeeper, HR Manager